Business Ideas

Pinterest Profits: Your 2024 Guide on How to Make Money

In the world of social media marketing, Pinterest has emerged as a powerful platform for businesses and creators to showcase their products, ideas, and content to over 450 million monthly active users 2. As we move into 2024, the question on many minds is, “How to make money on Pinterest?” 3

This comprehensive guide will explore various strategies for monetizing your Pinterest presence, from optimizing your business account to leveraging Pinterest trends and collaborating with brands for sponsored content 3. Whether you’re a beginner looking to earn money through affiliate marketing or an experienced influencer seeking to expand your reach, this article will provide valuable insights and actionable tips to help you navigate the world of Pinterest profits 3.

Optimizing Your Pinterest Profile for Success

To make money on Pinterest, creating a Pinterest Business Account is essential for monetization and analytics 4. Optimize your profile by having a distinct company logo, an eye-catching cover photo, a description that accurately defines your brand, and highlighting your best boards as featured boards 14. Including a keyword in your profile title can increase visibility and attract followers in your niche 16.

Here are some key steps to optimize your Pinterest profile:

  1. Convert your Pinterest profile into a free business profile to access tools like analytics and rich pins 16.
  2. Claim your website on Pinterest to improve your profile and provide specific analytics on the performance of your pins 16.
  3. Use a high-quality profile image that aligns with your brand to create a personal connection with your audience 16.
  4. Add a specific and attention-grabbing profile description to attract the right audience 16.
  5. Organize your boards in a cohesive and visually appealing way to draw in your ideal audience 16.
  6. Show your company name at the top of your profile to build brand awareness 16.
  7. Apply to be a verified merchant (blue checkmark) to show that you are a trusted brand 16.
  8. Access Pinterest Analytics to get to know your target group and their needs 16.

Effective Pinterest SEO strategy is crucial for maximizing results on the platform 17. Optimize your pins for search using relevant keywords in descriptions, on boards, and in hashtags 18. Enable rich pins to provide extra information in the pin description 19. Apply SEO best practices when filling in the Pin details 20. Regularly share valuable content that appeals to your target audience to build your brand and establish credibility 18.

Creating and Selling Digital Products

Creating and selling digital products on Pinterest can be a lucrative way to monetize your skills and knowledge. Start by learning marketable skills like starting a podcast, calligraphy, home organization, knitting or crochet, photography, and more 21. Once you’ve gained expertise, promote your products or services on Pinterest to reach a wider audience 21. Leverage your Pinterest knowledge to create courses, ebooks, coaching, and other digital products that provide value to your target market 21.

To effectively sell digital products on Pinterest, consider the following strategies:

  1. Create free educational content to build trust with potential customers 22. This can include helpful blog posts, infographics, or short videos that showcase your expertise and provide value to your audience.
  2. Use micro-actions to engage your audience and prepare them for bigger commitments, like purchasing a product 22. This can include offering free downloads, quizzes, or mini-courses that lead to your paid offerings.
  3. Leverage Pinterest for email list growth by creating pins that lead to opt-in pages 22. Growing your email list is a powerful strategy for making consistent sales and nurturing relationships with your audience.
  4. Create pins that lead directly to sales pages to increase awareness of your products and services 22. However, maintain a balance between promoting free content and paid products, allocating about 5% of your pins to direct product promotion 22.
  5. Utilize Pinterest’s unique position in the sales funnel, as users are often at the decision stage and more likely to convert into customers 10. Tools like Flodesk can help create captivating sales pages that connect with your Pinterest audience and increase conversions 10.
  6. Implement a 9-step process for selling on Pinterest, which includes creating a Pinterest business account, optimizing it, setting up a catalog, creating stunning and informative pins, implementing content marketing, paying attention to Pinterest SEO, engaging with other accounts, experimenting with Pinterest Ads for better results, and tracking performance to adjust your strategy 10.

Remember, selling on Pinterest is free, and the platform does not take a cut of your sales 10. By consistently creating inspiring content that helps your audience solve problems and try new things, you can bring them closer to making a purchase 11. Include calls-to-action (CTAs) for freebies on your profile to grow your email list, and use Idea Pins and helpful content to increase your reach, following, and profile visits 11 12. Video is also a powerful tool for selling digital products on Pinterest 23.

Affiliate Marketing on Pinterest

Affiliate marketing is a popular way to monetize your Pinterest presence, allowing you to earn commissions from clicks and purchases made through your affiliate links 6. With over 482 million monthly users globally, including 85 million in the US, Pinterest offers a vast audience for affiliate marketers 19 25.

To get started with affiliate marketing on Pinterest:

  1. Join an affiliate program and pick a niche that aligns with your interests and expertise 24 26. Popular niches on Pinterest include money and motivation 26.
  2. Create a Pinterest business account and optimize it for success 26. This includes adding relevant affiliate links to your content 26 27.
  3. Promote relevant products using eye-catching pins that include affiliate links 20 24. Create several pins for each affiliate marketing post to increase engagement opportunities 19.
  4. Utilize Pinterest’s targeting tools, SEO, and Insight tools to create highly-targeted pins that appeal to the right audience 20.
  5. Schedule pins in advance using tools like Tailwind, Later, and Hootsuite to maintain a consistent posting schedule 19.
  6. Build an email list through Pinterest to promote affiliate products directly to your subscribers 19.
  7. Analyze pin performance using Pinterest Analytics and Google Analytics to identify high-performing pins and optimize your strategy 19 20.

When implementing affiliate marketing on Pinterest, it’s essential to follow the platform’s Paid Partnership Guidelines, operate only one Pinterest account, and be transparent about the commercial nature of your content 27. By creating helpful, evergreen content that resonates with your audience and leveraging Pinterest’s vast user base, affiliate marketing can become a sustainable and reliable source of income 20.

Collaborating with Brands for Sponsored Content

Collaborating with brands for sponsored content on Pinterest can be a lucrative way to monetize your presence on the platform 6. To get started, focus on building genuine connections with a few brands you love rather than sending generic pitches to hundreds of brands 13. Find the right person to contact at the brand by using Google, the brand’s website, LinkedIn, or Facebook groups 13. When pitching, be specific about what you’re offering and use analytics and examples of your previous content to help make your pitch an easy “YES!” 13.

Pinterest recently rolled out a branded partnership tool that allows creators to clearly disclose and identify branded content to their followers 13. The paid partnership label can be found in the “Advanced settings” area of the Pinterest Idea pin builder on mobile 13. To add a Paid Partnership:

  1. Create an Idea Pin.
  2. On the Finishing touches screen, tap ‘Advanced settings’.
  3. Toggle on ‘Add Paid Partnership’ label and select ‘Add a brand partner’.
  4. Search for the brand to tag.
  5. When you’ve found the brand, tap ‘Add’.
  6. Publish the Idea Pin.
  7. The brand will appear in the Advanced setting screen for review.
  8. Return to the ‘Finishing touches’ screen and click ‘Publish’ 31.

When collaborating with brands on Pinterest, focus on SEO, inspiration, and longevity, as pins grow the longer they’re left on the platform 30. Include a blog post in your collaboration, as blog posts perform well on Pinterest and can gain traction at any time 30. Collaborate with other brands and influencers to reach a new audience 33, and consider hosting Pinterest contests and giveaways to generate excitement and engagement around your brand 33. By leveraging Pinterest’s features and focusing on long-term partnerships, creators can effectively monetize their presence on the platform through sponsored content 30 32.

Leveraging Pinterest Ads for Business Growth

Pinterest Ads, or Promoted Pins, are paid advertisements displayed within the Pinterest platform that blend seamlessly with organic content and direct users to your website or product page 2. With 31% of online American adults using the platform and 83% of users making purchases based on what they see, Pinterest can be a valuable tool for making money 34. To leverage Pinterest Ads for business growth, consider the following strategies:

  1. Identify your business goals, such as increasing brand awareness, generating leads, or driving sales 2.
  2. Understand your target audience using interests, keywords, and demographics for targeting 2.
  3. Select the appropriate ad format, such as Standard Pins, Video Pins, or Carousel Pins 2.
  4. Track ad performance using Pinterest Analytics to understand your audience, identify top-performing Pins, and optimize your campaigns 2 18.
  5. Continuously test different ad elements and analyze results to optimize campaigns 2.
  6. Keep an eye on your ad spend and adjust bids to maximize ROI 2.
  7. Experiment with different bidding strategies, such as cost-per-click (CPC) or cost-per-thousand impressions (CPM) 2.
  8. Take advantage of seasonal trends and holidays to create timely and relevant Pinterest Shopping Ads 2 33.
  9. Use Pinterest video pins to capture attention and get more people to click on your pins 33.
  10. Use Pinterest Promoted Video Pins to reach a wider audience with your video pins 33.

Pinterest offers flexible ad formats, tailored targeting, and special agency tools for businesses to build and grow their presence on the platform 3. Merchants can reach people ready to buy with catalogs and Shopping ads, while Pinterest provides insights and best practices to optimize ad performance and understand consumer trends 3. For businesses new to Pinterest Ads, a free ads consultation is available, offering tailored strategies and campaign tips 3. Subscribing to the Pinterest newsletter also provides updates and best practices 3.


How can I earn money through Pinterest in 2024? To generate income on Pinterest in 2024, you can engage in various activities such as exploring the platform to understand its potential, driving traffic to your e-commerce website, advertising your products, directing visitors to your blog, participating in affiliate marketing, creating sponsored content, collaborating with brands, or managing Pinterest accounts for others.

How many monthly viewers are needed on Pinterest to earn money? While there’s no strict number of monthly viewers required to make money on Pinterest, having between 10,000 to 100,000 monthly impressions can potentially lead to around 10 sales per month. The ratio of sales to impressions can vary, but this gives a general idea of what you might expect.

Is it possible to earn an income using Pinterest? Indeed, earning money on Pinterest is feasible through several methods. You can receive commissions for clicks on affiliate links, create sponsored content with Pinterest’s paid partnership tool, and utilize Pinterest ads to drive sales for products or services.

What is the minimum number of followers required on Pinterest to start making money? To start earning money on Pinterest, the required number of followers largely depends on your chosen monetization strategy. For affiliate marketing, a few thousand followers might be necessary. However, it’s important to note that you don’t need to have millions of followers to earn a respectable income.


As we’ve explored throughout this guide, Pinterest offers a multitude of opportunities for creators and businesses to monetize their presence on the platform. From optimizing your profile and creating digital products to affiliate marketing, sponsored content collaborations, and leveraging Pinterest Ads, there are numerous strategies to tap into Pinterest’s vast user base and generate income. By focusing on providing value to your audience, building genuine connections, and staying up-to-date with Pinterest’s features and best practices, you can effectively navigate the world of Pinterest profits.

As we move into 2024 and beyond, the potential for making money on Pinterest is only set to grow. By implementing the strategies outlined in this guide and adapting to the ever-evolving landscape of social media marketing, you can position yourself for success on the platform. Whether you’re a beginner or an experienced creator, Pinterest offers a wealth of opportunities to showcase your skills, connect with your audience, and ultimately, turn your passion into profit.


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