Pinterest Profits: Your 2024 Guide on How to Make Money

financialgigs.com March 30, 2024

0 4 8 minutes read

In the world of social media marketing, Pinterest has emerged as a powerful platform for businesses and creators to showcase their products, ideas, and content to over 450 million monthly active users ². As we move into 2024, the question on many minds is, “How to make money on Pinterest?” ³

This comprehensive guide will explore various strategies for monetizing your Pinterest presence, from optimizing your business account to leveraging Pinterest trends and collaborating with brands for sponsored content ³. Whether you’re a beginner looking to earn money through affiliate marketing or an experienced influencer seeking to expand your reach, this article will provide valuable insights and actionable tips to help you navigate the world of Pinterest profits ³.

Table of Contents

Optimizing Your Pinterest Profile for Success

To make money on Pinterest, creating a Pinterest Business Account is essential for monetization and analytics ⁴. Optimize your profile by having a distinct company logo, an eye-catching cover photo, a description that accurately defines your brand, and highlighting your best boards as featured boards ¹⁴. Including a keyword in your profile title can increase visibility and attract followers in your niche ¹⁶.

Here are some key steps to optimize your Pinterest profile:

Convert your Pinterest profile into a free business profile to access tools like analytics and rich pins ¹⁶.
Claim your website on Pinterest to improve your profile and provide specific analytics on the performance of your pins ¹⁶.
Use a high-quality profile image that aligns with your brand to create a personal connection with your audience ¹⁶.
Add a specific and attention-grabbing profile description to attract the right audience ¹⁶.
Organize your boards in a cohesive and visually appealing way to draw in your ideal audience ¹⁶.
Show your company name at the top of your profile to build brand awareness ¹⁶.
Apply to be a verified merchant (blue checkmark) to show that you are a trusted brand ¹⁶.
Access Pinterest Analytics to get to know your target group and their needs ¹⁶.

Effective Pinterest SEO strategy is crucial for maximizing results on the platform ¹⁷. Optimize your pins for search using relevant keywords in descriptions, on boards, and in hashtags ¹⁸. Enable rich pins to provide extra information in the pin description ¹⁹. Apply SEO best practices when filling in the Pin details ²⁰. Regularly share valuable content that appeals to your target audience to build your brand and establish credibility ¹⁸.

Creating and Selling Digital Products

Creating and selling digital products on Pinterest can be a lucrative way to monetize your skills and knowledge. Start by learning marketable skills like starting a podcast, calligraphy, home organization, knitting or crochet, photography, and more ²¹. Once you’ve gained expertise, promote your products or services on Pinterest to reach a wider audience ²¹. Leverage your Pinterest knowledge to create courses, ebooks, coaching, and other digital products that provide value to your target market ²¹.

To effectively sell digital products on Pinterest, consider the following strategies:

Create free educational content to build trust with potential customers ²². This can include helpful blog posts, infographics, or short videos that showcase your expertise and provide value to your audience.
Use micro-actions to engage your audience and prepare them for bigger commitments, like purchasing a product ²². This can include offering free downloads, quizzes, or mini-courses that lead to your paid offerings.
Leverage Pinterest for email list growth by creating pins that lead to opt-in pages ²². Growing your email list is a powerful strategy for making consistent sales and nurturing relationships with your audience.
Create pins that lead directly to sales pages to increase awareness of your products and services ²². However, maintain a balance between promoting free content and paid products, allocating about 5% of your pins to direct product promotion ²².
Utilize Pinterest’s unique position in the sales funnel, as users are often at the decision stage and more likely to convert into customers ¹⁰. Tools like Flodesk can help create captivating sales pages that connect with your Pinterest audience and increase conversions ¹⁰.
Implement a 9-step process for selling on Pinterest, which includes creating a Pinterest business account, optimizing it, setting up a catalog, creating stunning and informative pins, implementing content marketing, paying attention to Pinterest SEO, engaging with other accounts, experimenting with Pinterest Ads for better results, and tracking performance to adjust your strategy ¹⁰.

Remember, selling on Pinterest is free, and the platform does not take a cut of your sales ¹⁰. By consistently creating inspiring content that helps your audience solve problems and try new things, you can bring them closer to making a purchase ¹¹. Include calls-to-action (CTAs) for freebies on your profile to grow your email list, and use Idea Pins and helpful content to increase your reach, following, and profile visits ¹¹ ¹². Video is also a powerful tool for selling digital products on Pinterest ²³.

Affiliate Marketing on Pinterest

Affiliate marketing is a popular way to monetize your Pinterest presence, allowing you to earn commissions from clicks and purchases made through your affiliate links ⁶. With over 482 million monthly users globally, including 85 million in the US, Pinterest offers a vast audience for affiliate marketers ¹⁹ ²⁵.

To get started with affiliate marketing on Pinterest:

Join an affiliate program and pick a niche that aligns with your interests and expertise ²⁴ ²⁶. Popular niches on Pinterest include money and motivation ²⁶.
Create a Pinterest business account and optimize it for success ²⁶. This includes adding relevant affiliate links to your content ²⁶ ²⁷.
Promote relevant products using eye-catching pins that include affiliate links ²⁰ ²⁴. Create several pins for each affiliate marketing post to increase engagement opportunities ¹⁹.
Utilize Pinterest’s targeting tools, SEO, and Insight tools to create highly-targeted pins that appeal to the right audience ²⁰.
Schedule pins in advance using tools like Tailwind, Later, and Hootsuite to maintain a consistent posting schedule ¹⁹.
Build an email list through Pinterest to promote affiliate products directly to your subscribers ¹⁹.
Analyze pin performance using Pinterest Analytics and Google Analytics to identify high-performing pins and optimize your strategy ¹⁹ ²⁰.

When implementing affiliate marketing on Pinterest, it’s essential to follow the platform’s Paid Partnership Guidelines, operate only one Pinterest account, and be transparent about the commercial nature of your content ²⁷. By creating helpful, evergreen content that resonates with your audience and leveraging Pinterest’s vast user base, affiliate marketing can become a sustainable and reliable source of income ²⁰.

Collaborating with Brands for Sponsored Content

Collaborating with brands for sponsored content on Pinterest can be a lucrative way to monetize your presence on the platform ⁶. To get started, focus on building genuine connections with a few brands you love rather than sending generic pitches to hundreds of brands ¹³. Find the right person to contact at the brand by using Google, the brand’s website, LinkedIn, or Facebook groups ¹³. When pitching, be specific about what you’re offering and use analytics and examples of your previous content to help make your pitch an easy “YES!” ¹³.

Pinterest recently rolled out a branded partnership tool that allows creators to clearly disclose and identify branded content to their followers ¹³. The paid partnership label can be found in the “Advanced settings” area of the Pinterest Idea pin builder on mobile ¹³. To add a Paid Partnership:

Create an Idea Pin.
On the Finishing touches screen, tap ‘Advanced settings’.
Toggle on ‘Add Paid Partnership’ label and select ‘Add a brand partner’.
Search for the brand to tag.
When you’ve found the brand, tap ‘Add’.
Publish the Idea Pin.
The brand will appear in the Advanced setting screen for review.
Return to the ‘Finishing touches’ screen and click ‘Publish’ ³¹.

When collaborating with brands on Pinterest, focus on SEO, inspiration, and longevity, as pins grow the longer they’re left on the platform ³⁰. Include a blog post in your collaboration, as blog posts perform well on Pinterest and can gain traction at any time ³⁰. Collaborate with other brands and influencers to reach a new audience ³³, and consider hosting Pinterest contests and giveaways to generate excitement and engagement around your brand ³³. By leveraging Pinterest’s features and focusing on long-term partnerships, creators can effectively monetize their presence on the platform through sponsored content ³⁰ ³².

Leveraging Pinterest Ads for Business Growth

Pinterest Ads, or Promoted Pins, are paid advertisements displayed within the Pinterest platform that blend seamlessly with organic content and direct users to your website or product page ². With 31% of online American adults using the platform and 83% of users making purchases based on what they see, Pinterest can be a valuable tool for making money ³⁴. To leverage Pinterest Ads for business growth, consider the following strategies:

Identify your business goals, such as increasing brand awareness, generating leads, or driving sales ².
Understand your target audience using interests, keywords, and demographics for targeting ².
Select the appropriate ad format, such as Standard Pins, Video Pins, or Carousel Pins ².
Track ad performance using Pinterest Analytics to understand your audience, identify top-performing Pins, and optimize your campaigns ² ¹⁸.
Continuously test different ad elements and analyze results to optimize campaigns ².
Keep an eye on your ad spend and adjust bids to maximize ROI ².
Experiment with different bidding strategies, such as cost-per-click (CPC) or cost-per-thousand impressions (CPM) ².
Take advantage of seasonal trends and holidays to create timely and relevant Pinterest Shopping Ads ² ³³.
Use Pinterest video pins to capture attention and get more people to click on your pins ³³.
Use Pinterest Promoted Video Pins to reach a wider audience with your video pins ³³.

Pinterest offers flexible ad formats, tailored targeting, and special agency tools for businesses to build and grow their presence on the platform ³. Merchants can reach people ready to buy with catalogs and Shopping ads, while Pinterest provides insights and best practices to optimize ad performance and understand consumer trends ³. For businesses new to Pinterest Ads, a free ads consultation is available, offering tailored strategies and campaign tips ³. Subscribing to the Pinterest newsletter also provides updates and best practices ³.

FAQs

How can I earn money through Pinterest in 2024? To generate income on Pinterest in 2024, you can engage in various activities such as exploring the platform to understand its potential, driving traffic to your e-commerce website, advertising your products, directing visitors to your blog, participating in affiliate marketing, creating sponsored content, collaborating with brands, or managing Pinterest accounts for others.

How many monthly viewers are needed on Pinterest to earn money? While there’s no strict number of monthly viewers required to make money on Pinterest, having between 10,000 to 100,000 monthly impressions can potentially lead to around 10 sales per month. The ratio of sales to impressions can vary, but this gives a general idea of what you might expect.

Is it possible to earn an income using Pinterest? Indeed, earning money on Pinterest is feasible through several methods. You can receive commissions for clicks on affiliate links, create sponsored content with Pinterest’s paid partnership tool, and utilize Pinterest ads to drive sales for products or services.

What is the minimum number of followers required on Pinterest to start making money? To start earning money on Pinterest, the required number of followers largely depends on your chosen monetization strategy. For affiliate marketing, a few thousand followers might be necessary. However, it’s important to note that you don’t need to have millions of followers to earn a respectable income.

Conclusion

As we’ve explored throughout this guide, Pinterest offers a multitude of opportunities for creators and businesses to monetize their presence on the platform. From optimizing your profile and creating digital products to affiliate marketing, sponsored content collaborations, and leveraging Pinterest Ads, there are numerous strategies to tap into Pinterest’s vast user base and generate income. By focusing on providing value to your audience, building genuine connections, and staying up-to-date with Pinterest’s features and best practices, you can effectively navigate the world of Pinterest profits.

As we move into 2024 and beyond, the potential for making money on Pinterest is only set to grow. By implementing the strategies outlined in this guide and adapting to the ever-evolving landscape of social media marketing, you can position yourself for success on the platform. Whether you’re a beginner or an experienced creator, Pinterest offers a wealth of opportunities to showcase your skills, connect with your audience, and ultimately, turn your passion into profit.